KnitWell Appoints Angelica Munson to Digital Role

Angelica Munson, Chief Digital & Customer Data Officer at KnitWell Group.

KnitWell Group has named Angelica Munson Chief Digital & Customer Data Officer, a newly created position overseeing enterprise strategy across customer data, customer insights, AI-enabled marketing tools, personalization and digital marketing. Munson will work across the specialty apparel company’s eight American brands, which serve more than 21 million loyal customers nationwide. Her responsibilities include advancing capabilities intended to help the portfolio better understand and engage customers. The appointment also covers efforts to support customer loyalty and long-term growth across the organization’s brands.

A New Enterprise Role

Munson’s remit brings data, technology and customer insights together across KnitWell’s portfolio of Ann Taylor, Chico’s, Haven Well Within, Lane Bryant, LOFT, Soma, Talbots and White House Black Market. The company said the role will support more personalized customer experiences while accelerating innovation across the enterprise.

Lizanne Kindler, Executive Chair and Chief Executive Officer at KnitWell Group, said:

“Angelica is a highly respected digital and transformation leader whose experience sits at the intersection of customer insight, technology, marketing, and commerce. Her expertise in building enterprise capabilities across data, digital, and customer engagement will help create the tools, insights, and infrastructure our brands need to continue growing and thriving.”

Retail And Beauty Experience

Munson brings more than two decades of executive leadership experience spanning digital transformation, eCommerce, marketing, data strategy and customer engagement in the beauty, fashion and retail sectors.

She joins KnitWell from Shiseido Group, where she was Global Chief Digital Officer and led enterprise-wide digital transformation initiatives across multiple brands and six global regions. Her work there included launching a Beauty Tech Lab powered by AI-driven skin diagnostics. Earlier, she held senior executive roles at Fast Retailing, including Theory and Helmut Lang, and at Estée Lauder’s Clinique brand, overseeing digital, eCommerce and marketing initiatives across North America, Europe and Asia.

Customer Engagement Across Brands

The newly created role is intended to develop enterprise capabilities that support customer engagement while preserving the distinct qualities of each KnitWell brand.

Angelica Munson, Chief Digital & Customer Data Officer at KnitWell Group, said:

“I am passionate about helping organizations better understand their customers and use data, technology, and innovation to create meaningful experiences. KnitWell's iconic portfolio, deep customer relationships, and operating model create an exciting opportunity to build capabilities that can accelerate growth while preserving what makes each brand distinctive. I'm thrilled to partner with our incredible brands to shape the future of customer engagement across the enterprise.”