Hyland Names Michael Haugen to Content Cloud Sales Role
Hyland Content Innovation Cloud appoints Michael Haugen as senior vice president of sales to oversee growth strategy, revenue, and bookings.
Michael Haugen, Senior Vice President, Sales, Content Innovation Cloud at Hyland.
Hyland has appointed Michael Haugen senior vice president of sales for its Content Innovation Cloud portfolio. Haugen will take responsibility for end-to-end business performance, including revenue and bookings, go-to-market strategy, and the long-term growth roadmap. The company said the appointment supports its international growth as adoption of its Content Innovation Cloud accelerates. Haugen brings more than 30 years of enterprise software leadership experience to the newly elevated role.
Unified Commercial Responsibility
Haugen will define and execute the go-to-market strategy for the Content Innovation Cloud, working with product leadership to turn market insights and customer feedback into priorities. His remit also includes external engagement with customers, partners, and industry forums as Hyland develops its position in content intelligence and automation.
Steve Baird, chief revenue officer at Hyland, said:
“The Content Innovation Cloud is the engine that powers the agentic enterprise, and its next chapter of growth requires a leader who can align our platform's differentiation with a go-to-market strategy built to match. Michael's appointment comes at a pivotal moment for Hyland as we expand our leadership in supporting enterprises worldwide with the content intelligence that is critical to achieving true agentic automation.”
Enterprise Software Experience
Before joining Hyland, Haugen was general manager of insightsoftware’s global Enterprise Performance Management Suite Business Unit, where he held full P&L responsibility for a $125 million business. He previously served as chief revenue officer for the Americas at Planview, leading its sales, professional services, customer success, and renewals organization.
Michael Haugen, Senior Vice President, Sales, Content Innovation Cloud at Hyland, said:
“Enterprises everywhere are sitting on their most valuable, least understood asset, and the organizations that turn that content into a governed foundation for AI are the ones that will win the next decade of enterprise automation. Hyland has spent over 30 years building trust as the custodian of that content for organizations around the world, and I couldn't be more excited to help lead Content Innovation Cloud into its next stage of growth.”
Content Intelligence Growth
The appointment brings product, marketing, and sales around a single commercial strategy for the Content Innovation Cloud portfolio. With Haugen overseeing revenue performance and market execution, Hyland is positioning the business to support organizations seeking to turn enterprise content into governed intelligence for AI and automation.
