TWIX Brings Back Hallowmas With $20,000 Contest
TWIX Hallowmas returns with Zombie Claus, $20,000 in prizes, TWIX Skulls and an October 31 Williamsburg appearance.
TWIX has brought back Hallowmas for a second year, combining Halloween and Christmas through its Zombie Claus character. The campaign includes $20,000 in contest prizes, surprise appearances and the debut of TWIX Skulls. Fans can submit Hallowmas-themed photos and videos for a chance to win cash and candy. Zombie Claus will also visit Williamsburg in New York on October 31.
A Contest for Hallowmas Fans
The TWIX Hallowmas Rewards Contest invites eligible U.S. residents age 18 and older to submit entries from October 5 through November 8. Three winners will receive awards for Most Hallowmas Spirit, Best Zombie Claus Look-Alike and the grand prize, which carries $10,000 and TWIX products. Full rules and entry details are available at TWIX.com/Hallowmas.
Allison Miazga-Bedrick, Vice President of Marketing, Seasonal Portfolio at Mars, said:
“Hallowmas is rooted in the same belief that has always defined TWIX: when two things come together, they create something even better. By bringing Halloween and Christmas together through Zombie Claus, we're creating a season that delivers twice the fun, fright and festive spirit. He's the perfect symbol of what happens when unexpected combinations come together to create something uniquely TWIX. We're excited to see just how far fans take the fear and cheer when they put their own spin on Hallowmas.”
Zombie Claus Heads to Williamsburg
Zombie Claus will take to the streets of Williamsburg on October 31, bringing TWIX products directly to trick-or-treaters. The brand is also directing fans to its social channels for updates throughout the Hallowmas season, including TikTok.
New Seasonal Treats
TWIX Skulls join returning seasonal products TWIX Ghoulish Green and TWIX Fun Size as part of this year’s Hallowmas lineup. The new product adds a cookie and candy combination to the seasonal range.
A Second Year of Fear and Cheer
With its contest, product lineup and New York appearance, TWIX is extending Hallowmas into a broader seasonal campaign. The return of Zombie Claus gives the brand a distinctive way to connect its “Two Is More Than One” message with two major holiday occasions.
