INDOCHINO Launches Black Friday Suit Campaign

INDOCHINO has launched “This Just In,” a newspaper-inspired Black Friday campaign set in the city, running from October 28 through December 7, 2026. The made-to-measure menswear brand is offering up to 40% off made-to-measure suits through its Buy More, Save More promotion. Studio suits start at $399 USD / $499 CAD and sit outside the offers. The campaign is available at more than 55 showrooms across the United States and Canada and online.

Campaign Takes To The Street

“This Just In” uses oversized newsprint headlines, city streets and front-page layouts to promote Black Friday offers. Showroom windows carry “The INDOCHINO Edition” masthead, while the campaign also appears across email, social, paid media, out of home and direct mail.

Style Guides in every showroom are ready to help clients find their fit and put together the wardrobe that works for them.

Drew Green, President & CEO at INDOCHINO, said:

“At INDOCHINO, Black Friday is a front-page story: up to 40% off made-to-measure suits, and the offers stay the same from October 28 through December 7,”

“We spent the fall teaching people how to hold a room, and this season we wanted the whole city to hear about it.”

Suit And Apparel Offers

The central promotion offers 30% off one made-to-measure suit, 35% off two and 40% off three or more. Shirts are 20% off one, 30% off three and 35% off five or more.

Outerwear, blazers and pants are 30% off, while clearance is up to 60% off.

Showroom Only Savings

In showrooms, ready to wear suits are 30% off, cable knitwear and select accessories are 50% off, and clients can choose one free accessory from a curated assortment with the purchase of any suit. The Studio collection, also known as Studio Hexham and priced at $399 USD / $499 CAD, is excluded from all Buy More, Save More offers. The Black Label collection and FW26 accessories are also excluded from all offers.

Appointment times and popular fabrics go quickly, and Style Guides in every showroom can help clients find their fit.

Offers Through December 7

The offers stay the same from October 28 through December 7. The Buy More, Save More suit offer, shirts, outerwear, blazers, pants and clearance are available online and in showrooms, while ready to wear suits, cable knitwear, select accessories and the free accessory are available in showrooms only.