Dr.Jart+ Names Yoonchae as North America Ambassador

Dr.Jart+ has named Yoonchae Jeung of KATSEYE its first-ever North America brand ambassador and the face of its latest Premium BB™ Cream campaign. The Korean skincare brand is pairing the musical artist with Premium BB™ SPF 30, a skincare-makeup hybrid newly reformulated with 2% Niacinamide and Glycerin. The product is available in eight flexible shades for $49 USD / 40ml. The digital-first campaign gives fans an inside look with never-before-seen UGC, behind-the-scenes moments and a documentary-style video.

A New Brand Partnership

Founded in Seoul in 2005, Dr.Jart+ is bringing its Korean skincare heritage together with Yoonchae’s perspective on beauty, individuality and self-expression. The appointment continues the brand’s collaborations with Korean artists.

Ye Jin Kim, VP/ Global Brand Lead at Dr.Jart+, said:

“Music, especially K-pop, has always been an important part of how Dr.Jart+ shows up in culture. We love collaborating with Korean artists to share our Korean roots with fans around the world.”

Premium BB Campaign

The newly reformulated product moisturizes, strengthens skin’s barrier, protects with SPF and delivers all-day coverage with a natural glass skin finish.

The campaign features Yoonchae and her go-to Premium BB™ while following the busy schedule of a pop star. It brings the product’s all-in-one approach to life through never-before-seen UGC, behind-the-scenes moments and a documentary-style video.

Yoonchae, musical artist at KATSEYE, said:

“I’ve always believed that taking care of my skin is a way of taking care of myself. No matter how busy my schedule gets, I love having a simple routine that makes me feel confident and comfortable in my own skin. Dr.Jart+ has always felt fun and innovative to me.”

Product Availability

Dr.Jart+ Premium BB Cream is available at drjart.com, Amazon, TikTok Shop and Sephora.com.