Criteo SSP Earns Frost & Sullivan Recognition

Criteo has earned Frost & Sullivan’s 2026 Global New Product Innovation Recognition in the commerce media supply-side platform category. The recognition covers Criteo’s SSP, which connects commerce insights, activation, curated supply, and measurement across digital channels. The platform uses purchase-verified signals across the open web, online video, connected TV, and in-app environments. Criteo reported that it sees activity from 740 million daily shoppers, more than $1 trillion in annual transactions, and 5 billion products.

Commerce Signals Across Channels

Criteo’s SSP is designed to help brands, agencies, publishers, retailers, and media owners use commerce intelligence in their media activity. It combines purchase-validated signals, product-level intelligence, curated media packages, and Deal ID-based activation.

The company said buyers can reach high-intent shoppers through their preferred demand-side platforms while retaining flexibility in where and how they buy media. The platform links insights, audience activation, and measurement in one workflow to inform future planning and optimization.

Platform Scale And Activation

Frost & Sullivan highlighted Criteo’s commerce data and privacy-resilient identity capabilities in its evaluation. The SSP connects commerce audiences through more than 60 demand-side platforms and over 1,300 publishers, supporting open web, online video, connected TV, and in-app inventory.

Criteo also cited more than 35 billion daily shopping events, more than 5 billion daily impressions, a product catalog with more than 5 billion SKUs, approximately 4,000 product categories, and more than 120 intent signals.

Connected Commerce Intelligence

The recognition reflects Criteo’s effort to connect supply, audience activation, and measurement around measurable commerce outcomes. For buyers, the model is intended to support audience identification, curated supply packages, and Deal ID delivery within their preferred buying platforms.