Suave Launches 48HR Moisture Lotion Collection
Suave 48HR Moisture Lotion Collection launches in September 2026 with three gourmand scents, 48-hour hydration and a $4.97 price.
Suave will introduce its 48HR Moisture Lotion Collection in September 2026, pairing 48-hour hydration with three gourmand-inspired fragrances. The skincare-focused range includes 18-ounce body lotions priced at $4.97. Each formula combines five butters and oils and is designed to absorb quickly without a greasy feel. The collection will be sold through Walmart and Amazon.
Three Dessert Inspired Scents
The Suave 48HR Moisture Lotion Collection will include Vanilla Suede, Strawberry Delight and Pistachio Cream. Vanilla Suede combines cacao cream, vanilla and sueded musk, while Strawberry Delight features fresh strawberries, caramel and Chantilly cream. Pistachio Cream brings together almond, sugar praline and roasted pistachio.
The products are made with shea butter, cocoa butter, coconut oil, argan oil and soybean oil. Suave says the formulas support the skin barrier and leave skin feeling softer and healthier-looking.
Rachel Behm, Chief Marketing Officer at Suave, said:
“These new lotions smell incredible. And they deliver an instant mood boost. But what surprises people is the formula. It absorbs like a dream and delivers 48-hour moisture with five nourishing butters and oils. It's the ultimate pairing of scent and formula, all at Suave prices.”
Accessible Personal Care
The lotions are free of parabens, mineral oils, dyes and phthalates. Each scent can also be paired with a complementary Suave Exfoliating Body Wash for a more immersive fragrance experience.
Suave is part of the newly merged Evermark portfolio from Yellow Wood Partners. The brand’s latest launch extends its personal care offering with a product positioned around fragrance, hydration and an under-$5 price point.
