Littlest Pet Shop Debuts Like Nastya Collection

Basic Fun! has introduced the first Littlest Pet Shop collection created with Like Nastya, launching at retailers worldwide and through an event at Five Below’s Fifth Avenue flagship in New York City on September 19. The collaboration includes Five Below-exclusive Pet Surprise single packs, Pet Nooks and DIY Bestie Bag Charms. Like Nastya, who has more than 450 million subscribers across 25 YouTube channels, will greet fans at the event. The range forms part of World of LPS, which introduces more than 125 new bobblin’ pets across four themed habitats.

New York Retail Event

The Fifth Avenue event gives attendees an early opportunity to purchase the LPS x Like Nastya Five Below collection. Shoppers at all Five Below locations can also receive a free LPS x Like Nastya Stylin’ Kit while shopping the collection on September 19, while supplies last.

Guests at the New York event can enter a sweepstakes for VIP tickets to Like Nastya’s Los Angeles concert in November.

Like Nastya, content creator, said:

“Working on this toy collection with Littlest Pet Shop has been so much fun! I still can't believe we're finally getting to share it with everyone!”

A Curated Collection

The new collectibles were personally curated by Like Nastya with inspiration from her life, passions and favorite animals. The partnership marks the first collaboration between the toy brand and the creator.

Like Nastya, content creator, said:

“I loved seeing my ideas turn into real toys, and I'm so excited for my fans to play with them. I really hope they love them as much as I do!”

World Of LPS Rollout

The Like Nastya line is part of the World of LPS collection, described as the largest introduction for Littlest Pet Shop since the brand’s 2024 relaunch under a licensing agreement between Basic Fun! and Hasbro.

Available this fall at major toy retailers worldwide, including Amazon, Target and Walmart, World of LPS includes four settings: Glam Glacier, Cyberpet City, Furrytail Forest and Pawsville Plaza. Pawsville Plaza serves as the center of the collection and the setting where young fans will find the LPS x Like Nastya collaboration.

Expanding Play And Storytelling

For Basic Fun!, the collection pairs an established toy property with a creator whose family entertainment brand spans digital content, music, live entertainment, consumer products, gaming and licensing. The launch gives young fans and longtime LPS collectors new characters and settings for imaginative play and storytelling.