Coco Rocha and Baggallini Launch Six Piece Collection
Coco Rocha x Baggallini launches September 17, 2026, with a six-piece bag collection priced from $100 to $200.
Baggallini has introduced Coco Rocha x Baggallini, a six-piece limited-edition collection created with model, entrepreneur and frequent traveler Coco Rocha. Launching September 17, 2026, the range is led by the oversized Super Bagg and will be sold through Baggallini.com and select retailers. Prices range from $100 to $200. The New York-based bag brand brings its 30-year history of organized, function-focused designs to a collection shaped by Rocha’s high-fashion perspective.
A New Oversized Carryall
The Super Bagg is a new, dramatically oversized carryall developed with Rocha for days that span work, meetings, travel and family life. Its relaxed, slouchy shape is paired with practical interior features, including a padded laptop sleeve, key leash, phone pocket and water bottle holders.
Two exterior shoe compartments reflect Rocha’s experience of carrying heels and changing shoes between castings. The collection positions the bag as a fashion statement while retaining Baggallini’s emphasis on organization.
Coco Rocha, model and entrepreneur, said:
“My life has never fit neatly into one box. I can go from a shoot or fitting to a business meeting, an airport or mom duty all in the same day. I wanted to create a line of bags that could genuinely keep up with all of it, without sacrificing personal style. The Super Bagg especially is everything I want in a bag. It makes a statement, holds an unbelievable amount and somehow keeps it all organized.”
Fashion Meets Organization
Baggallini was founded by two female flight attendants three decades ago and has sold more than 30 million bags. The company, part of the RG Barry Brands portfolio, has built its product offering around lightweight construction, intuitive functionality and purposeful organization for women moving between daily commitments.
BG F26 SL SUPER- BAGG BLACK 2689 asset 1-1.
The Rocha collaboration applies those features to a more expressive silhouette, connecting the brand’s functional design foundation with the model’s personal style.
Lydia Feniger, VP of Marketing at Baggallini, said:
“Coco embodies the woman we design for: multidimensional, constantly moving and unwilling to be defined by just one part of her life. She challenged us to take what Baggallini does best — thoughtful organization and intuitive functionality — and express it through a more unexpected, fashion-forward lens. The result has the attitude and personality of Coco while staying grounded in the way women actually live.”
Campaign Centers On Many Roles
The launch campaign was photographed in New York by David Roemer and presents Rocha in both fashion-focused and off-duty moments with her family. Built around the line “Coco Isn’t One Thing. Neither Is Her Bagg,” the campaign reflects the collection’s focus on women balancing professional, family, travel and personal priorities within a single day.
