Grey Goose Marks 20 Years at US Open

GREY GOOSE vodka will mark its 20th year at the US Open with the return of its Honey Deuce signature cocktail, a Grand Central Terminal pop-up and a new partnership with basketball player Josh Hart. The Last Serve Bar will operate September 2 and 3 in Vanderbilt Hall at Grand Central Terminal, serving complimentary 2 oz miniature Honey Deuce cocktails during two evening time slots. At the tournament, the brand will also serve the pink-hued drink from bars across the USTA Billie Jean King National Tennis Center. Purchases of the Honey Deuce rose 32% year-over-year in 2025, according to the company.

Josh Hart Partnership

Hart will appear in campaign content centered on the melon-ball garnish used in each Honey Deuce cocktail. Consumers visiting The Last Serve Bar will be able to take part in a press conference photo moment, while Hart is also set to join fans in the redesigned GREY GOOSE suite at the US Open.

Josh Hart said:

“New York fans are unlike any other—they ride for their teams, and I got to experience that firsthand during our championship season. The energy in this city is unmatched, and the US Open brings that same excitement every year. A large part of that hype is for one of my favorite cocktails, the GREY GOOSE Honey Deuce® — it's one of those things that instantly tells you US Open season is here. I'm proud to partner with GREY GOOSE to celebrate one of the biggest events in the city, raise a GREY GOOSE Honey Deuce® cocktail to world-class tennis with the fans, and kick off another unforgettable New York sports moment.”

Grand Central Pop Up

Returning for a second year, The Last Serve Bar places the tournament-themed activation outside the US Open grounds. The pop-up will be open in Vanderbilt Hall on September 2 and 3 from 5:00 PM to 8:00 PM and again from 10:00 PM to 1:00 AM.

Aleco Azqueta, Global Vice President of Marketing for GREY GOOSE vodka, said:

“The US Open captivates New York City in a way that goes far beyond tennis. It's a cultural event that brings the city together. This year, we wanted to celebrate the icons and rituals that make New York so special. 2026 has been the year of New York City, and the US Open has become synonymous with summer in New York. What better way to celebrate than by raising a GREY GOOSE Honey Deuce® with Josh Hart following the Knicks' first championship in 53 years? Whether at The Last Serve Bar or courtside at the US Open®, we're creating more ways for New Yorkers and visitors alike to come together, embrace the spirit of the city and 'make time wait.'”

Josh Hart x-Grey Goose.

Honey Deuce Across The Tournament

The Honey Deuce combines GREY GOOSE vodka, fresh lemonade, raspberry liqueur and honeydew melon balls. During the tournament, branded cocktail bars will be located at The Food Village, Grandstand, Louis Armstrong Stadium’s concourse, Arthur Ashe Stadium’s promenade level and 11 mobile bars throughout the center.

After nearly two decades as the US Open’s signature cocktail, the Honey Deuce has also appeared on seasonal menus at bars and restaurants nationwide and inspired official US Open merchandise. The 2026 activation gives New Yorkers and visitors a route to engage with the tournament both courtside and at Grand Central Terminal.