KAYALI Marks Yum Vanilla Cupcake Launch in NYC
Yum Vanilla Cupcake | 108 launch was celebrated by KAYALI with a two-day fragrance experience in New York City.
KAYALI celebrated the New York City launch of Yum Vanilla Cupcake | 108 Eau de Parfum with a two-day fragrance experience at Lavan Chelsea. The brand welcomed 179 beauty editors, influencers and industry tastemakers on Wednesday, October 28, followed by 602 consumers on Thursday, October 29. The event introduced the newest addition to KAYALI’s Yum Collection through interactive experiences, creative activations and sweet surprises. The fragrance launches globally on Friday, October 30, 2026.
A Sweet New York Experience
Guests explored cupcake decorating at the Sprinkle Atelier, complimentary cupcake-inspired beverages and a fragrance layering bar that invited attendees to experiment with KAYALI scent combinations. Exclusive gifts with purchase were available during the celebration.
KAYALI Founder and CEO Mona Kattan took part in meet and greets across the event. Attendees included KAYALI Campaign Stars Paul Fino, Emily LulaMay, Daim Algow, Unice Wani, Maryam Warda, Layanne Bacchi and Bao Tran, alongside creators Stephanie Valentine, Aditya Madiraju and Landon Romano.
Global Retail Rollout
Inspired by Kattan’s love of gourmand fragrances, the scent draws on the nostalgic experience of a freshly baked vanilla cupcake and blowing out candles on a childhood birthday cake. Yum Vanilla Cupcake | 108 will be available online at KAYALI.com, as well as online and in-store at Sephora and selected retailers across 30 countries.
For the festive season, KAYALI will offer a limited-edition 50ml sprinkle bottle with playful sprinkle detailing. The fragrance is priced at $150 for 100ml, $105 for 50ml, $32 for a 10ml Deluxe Miniature, $29 for a 10ml Travel Spray and $4 for 1.5ml.
Celebrating the Yum Collection
The New York event gave KAYALI a lively setting to introduce its latest gourmand release to beauty professionals, creators and consumers. With an experiential format centered on fragrance discovery, the celebration brought the playful character of Yum Vanilla Cupcake | 108 to life.
