Jung Saem Mool Beauty Launches at Sephora

Jung Saem Mool Beauty launched at Sephora on August 21, 2026, bringing its Korean makeup artistry and Glass Skin offering to U.S. consumers through Sephora.com and 34 stores nationwide. Founded by celebrity makeup artist Jung Saem Mool, the brand’s retail debut includes 10 exclusive shades of its Essential Skin Nuder Cushion. The launch is supported by consumer and influencer activations in New York and Los Angeles, including a Times Square digital campaign and a mobile pop-up at The Grove. The expanded Sephora assortment also adds new cushion blush and highlighter options.

Exclusive Complexion Shades

At the center of the Sephora launch is the Essential Skin Nuder Cushion, with 10 shades developed specifically for the retailer: #20N Light Sand, #20W Light Nude, #21N Natural Beige, #34N Golden, #37N Golden Tan, #39C Deep Honey, #42N Mahogany, #43N Deep, #47N Rich, and #50C Ebony.

The Sephora-exclusive assortment also includes additional shades of the Artist Cushion Blush Blur and Artist Cushion Highlighter in #Halo Sunset, broadening the brand’s complexion and color selection for Sephora shoppers.

Times Square Campaign

New York activations began August 24 with a Times Square digital campaign. The Summit Billboard ran August 24 through 26 with an on-site consumer activation, while a placement above the Sephora Times Square store is scheduled to run through September 20. Digital panels throughout the Times Square subway station ran August 24 through 30.

From August 24 through 26, the brand also staged its “Come Find Us in Times Square” Social Photo Challenge near the Sephora Times Square store. The daily activation invited consumers to locate campaign placements, photograph them and share the experience on social media.

Manhattan Giveaways And Ice Cream

Jung Saem Mool Beauty is scheduled to bring its Pang Pang Lucky Spin Giveaway to Manhattan on September 8 and September 12 through 13. The activation is planned outside Sephora locations on 34th Street, Fifth Avenue, SoHo and Times Square, where shoppers can spin for the chance to receive Jung Saem Mool Beauty products.

Jung Saem Mool Beauty’s Sephora launch campaign takes over Times Square in New York City.

On September 19 and 20, the company is also collaborating with Van Leeuwen for an activation along the Lexington-to-Meatpacking route near Sephora locations. The event will bring Korean beauty and the New York ice cream brand together through a curated lineup of Van Leeuwen flavors.

Los Angeles Consumer Events

The campaign moves to Los Angeles this fall with a Sephora x Jung Saem Mool Influencer Master Class on October 1. The event is designed to introduce creators to the brand’s artistry techniques and Glass Skin approach.

A Jung Saem Mool Beauty mobile pop-up will follow at The Grove on October 3 and 4. The two-day event will offer product discovery, giveaways and interactive photo moments tied to the Sephora launch.

A Broader U.S. Retail Presence

The Sephora rollout adds to Jung Saem Mool Beauty’s existing U.S. distribution through its official website, Costco.com and Amazon. With its entry into 34 Sephora stores and Sephora.com, the company is extending its retail presence while introducing its signature Korean makeup artistry to a wider national audience.