Simply Shabby Chic Returns to Target
Simply Shabby Chic at Target returns Oct. 11 with fall bedding priced from $20, followed by holiday bedding and decor in late October.
Target will bring Simply Shabby Chic back to its stores and website on Oct. 11 through an exclusive multi-year partnership with founder Rachel Ashwell. The fall collection includes bedding, decorative pillows and throws, with prices starting at $20 and most products priced under $50. A holiday bedding and decor collection will follow in late October. The return reunites the retailer with a home brand first introduced at Target in 2004.
A Familiar Home Collection
Rachel Ashwell founded Shabby Chic in 1989 around a romantic, relaxed and functional approach to interiors. The new assortment includes comforters, quilts, duvets, sheets, shams, decorative pillows and throws, with floral prints, ruffles, quilting, gentle color palettes and layered textures.
The collection also features refreshed archival prints, washed fabrics, fine fill for comforters and pillows, and details intended to create a vintage-inspired look.
Designing For Today’s Home
The partnership gives longtime customers access to the brand’s recognizable style while introducing it to a new group of Target guests. The holiday assortment will add vintage-inspired accents, delicate details and giftable pieces.
Rachel Ashwell, founder of Shabby Chic, said:
“In 1989 I founded Shabby Chic. My design philosophy then and still today is to create beautiful and timeless products for the home. I am so proud and excited to share that Simply Shabby Chic is once again returning to its exclusive home at Target. This partnership supports my passion to be involved in every detail from the design, product and development to the storytelling of the photography and marketing. I hope that the beauty of this collection is music to the eyes and warms the soul and home.”
Fall Launch And Holiday Follow Up
The Simply Shabby Chic fall bedding collection will be available beginning Oct. 11 in most stores and on Target.com. Holiday bedding and decor collections are scheduled to arrive in late October.
