Omnicom Media Reports $3.3 Billion in H1 Billings

Omnicom Media was awarded $3.3 billion in new billings during the first half of 2026, according to the Global Media Agency New Business Barometer published by independent research company COMvergence. The result placed the Omnicom Connected Capability ahead of the other five global media management groups on new-billings volume. Its total new business, defined by COMvergence as wins minus losses including retentions, reached $3.15 billion. The group’s agency portfolio placed three brands in the global top five for total new business and swept the top three positions for net new business.

Agency Rankings Drive Results

PHD ranked first globally for both total and net new business, while Hearts United and OMD joined it among the top five agencies for total new business. In net new business, PHD, Hearts United and Initiative held the top three global positions.

PHD’s performance included wins from Adidas, Roku, SkyShowtime and Xiaomi. Hearts United, Omnicom Media’s newest agency, ranked in the global top five for total new business and second for net new business, supported by wins including Royal Caribbean International and Major League Soccer. The agency retained 69% of its H1 business, compared with the 28% overall industry retention rate tracked by COMvergence.

Christian Flouch, Global Brand President at PHD, said:

“Outthink, Outpace, Outgrow is not a positioning line for PHD. It is how we approach growth. We outthink by seeing the opportunity differently, challenging assumptions and turning intelligence into momentum. We outpace by connecting the right capabilities, removing friction, and moving with clarity and confidence. And we outgrow by connecting the work to measurable outcomes, demonstrating value, and identifying what comes next. The H1 results show what happens when that mindset is applied consistently to the challenges clients are facing.”

Global And Regional Wins

Omnicom Media attributed its first-half performance to a mix of global account wins and regional activity across its agency portfolio. Global wins included Adidas, Bloomberg, IBM, Mark Anthony Brands, On and Royal Caribbean International.

CMV H1 2026 Total Billings groups FINAL chart.

Its regional wins included Major League Soccer, NinjaTrader, PushCare, Raymour & Flanigan, Roku and Subway in the U.S.; SkyShowtime in Europe; Xiaomi and Xiaopeng Motors in China; Masdar, Riyadh Expo and Wynn Resorts in the GCC; Aviva/Direct Line Group and Spire Healthcare in the UK; The Quality Group in Germany; Nordea Bank in the Nordics; Association of Mutual Funds of India and Netflix in India; Geely Auto and Grupo Lala in Mexico; and Stan Entertainment in Australia.

The group also retained relationships with Uber, Delta Air Lines, Dyson, Epic Games, Cox Automotive, Canada Goose, Travel Alberta, Xiaomi Auto, Yili Digital, Alibaba, Etsy, Take-Two Interactive and Fujifilm.

CMV H1 2026 billings won -groups FINAL chart.

Connected Growth Model

The reported results follow Omnicom’s acquisition of IPG and reflect Omnicom Media’s effort to connect its media operations with identity, data, AI, commerce and technology capabilities. The company positioned that combination as central to its client offering as marketers assess agency partners.

Florian Adamski, CEO at Omnicom Media, said:

“There's a lot of noise in the industry about what marketers are looking for from their agencies - our view is that clients are far more rigorous than that conversation sometimes suggests. They are actively stress-testing capabilities - across data and analytics, AI, technology, and transformation - and looking hard at who can actually bring them together to drive growth. Our leading new-business volume in the first half of 2026 is powerful validation of what we've built at Omnicom Media. By combining intelligence at scale, trusted identity solutions, and unmatched commercial signal strength, we've created a connected growth ecosystem that few can replicate. It gives our agencies a distinct ability to understand consumers, identify growth opportunities and turn intelligence into action at scale. When sophisticated marketers put the market's competing propositions to the test, the results speak for themselves.”

Florian Adamski, CEO at Omnicom Media, said:

“Growth is ultimately the measure that matters. The breadth of these results, across new relationships, competitive wins and retained clients, shows that marketers are choosing partners based on what they can do for their businesses. That is the opportunity Omnicom Media was built to deliver.”