Haut.AI Survey Finds AI Bodycare Use Rising

Haut.AI has released new research finding that 32% of U.S. women surveyed have used AI for skincare or bodycare advice. The survey of 1,238 women also found that another one-third are interested in trying AI for this purpose. In the company’s Consumer Trends Report: The Bodycare Personalization Gap, 74% said AI could or might make skincare or bodycare routines easier or more effective. The findings point to consumer interest in AI assistance for product choices, personalized routines, and skin concerns.

Product Choices Lead AI Interest

Respondents were most receptive to AI support for specific bodycare decisions. In a multi-select question, 50% selected product recommendations, while 34% chose personalized routines and 34% chose identifying skin concerns from a photo. Ingredient education was selected by 28% of respondents, and 22% selected progress tracking.

Anastasia Georgievskaya, CEO & Co-founder at Haut.AI, said:

“Consumers do not have an information problem—they have a decision problem. They already have more products, reviews and advice than they can reasonably process. AI becomes valuable when it can understand an individual's skin and context, narrow the choices and help them decide what to use and why.”

Routine Barriers Remain Common

The study identifies cost, product selection, and routine complexity as barriers to maintaining bodycare routines. Forty-five percent of women surveyed said cost makes maintaining a bodycare routine difficult, while 36% said routines with too many steps are difficult to maintain. Another 34% said they do not know which bodycare products to use for their concerns, and 32% reported abandoning or struggling with routines because they were not seeing results.

Anastasia Georgievskaya, CEO & Co-founder at Haut.AI, said:

“AI changes the experience by bringing a consumer's concerns, goals and questions together with relevant products in a single, personalized interaction. Instead of sorting through hundreds of generic answers, consumers can increasingly ask for guidance that reflects their own situation.”

Summer Skin Concerns

Haut.AI’s survey also examined summer body-skin concerns and consumers’ views on treating them. Hyperpigmentation was identified as the hardest concern to treat by 23% of respondents, followed by dryness at 22%. Dryness and uneven texture were each cited by 19% as active summer concerns, while 17% cited hyperpigmentation.

Respondents also reported body acne, ingrown hairs, keratosis pilaris, and eczema among their summer concerns. The results reflect a difference between the concerns consumers experience and their confidence in choosing appropriate products and routines.

Anastasia Georgievskaya, CEO & Co-founder at Haut.AI, said:

“The opportunity for AI in beauty is to close the gap between identifying a skin concern and knowing what to do next. As beauty choices become more complex, the value of AI will come from turning skin intelligence into clearer, more relevant decisions about products, ingredients and routines.”

Survey Scope

Conducted from April 16 to May 8, 2026, the Haut.AI study surveyed U.S. women ages 18 to 70 across major U.S. regions. The report examined summer body-skin concerns, barriers to maintaining routines, and attitudes toward AI-guided skincare and bodycare.