Two Ram Trucks Set for Charity Auction in Las Vegas

RealTruck, Ram, UFC and Barrett-Jackson will auction two custom Ram trucks as a pair at the Barrett-Jackson 2026 Las Vegas Auction on Sept. 11, 2026. The lot includes a one-of-one 2027 Ram 1500 Rumble Bee SRT and a RealTruck-customized 2005 Ram 1500 SRT-10. Barrett-Jackson will waive all fees and commissions, directing 100% of the hammer price to the Folds of Honor Foundation, with a portion of proceeds also benefiting the UFC Foundation. UFC President and CEO Dana White and Barrett-Jackson Chairman and CEO Craig Jackson will take part in the sale, scheduled for approximately 3:30 p.m. PDT at the Las Vegas Convention Center’s West Hall.

A Paired Charity Sale

The auction will take place on the 25th anniversary of the Sept. 11, 2001, terrorist attacks. Folds of Honor provides educational scholarships to families of fallen or disabled military members and first responders, while the UFC Foundation will direct a portion of proceeds to Hispanic charities in recognition of Mexican Independence Day weekend.

Craig Jackson, Chairman and CEO at Barrett-Jackson, said:

“Barrett-Jackson has a long history of uniting automotive passion with incredible charitable causes. Partnering with global powerhouses like Ram, UFC and RealTruck allows us to amplify our fundraising efforts. Having Dana White bring his unmatched energy to our Las Vegas auction block on Sept. 11 ensures we will maximize the support for the true heroes and families honored by these incredible charitable organizations.”

Lt. Col. Dan Rooney, Founder and CEO at Folds of Honor, said:

“I'm grateful to UFC, Ram, RealTruck and Barrett-Jackson for this unique and very special opportunity. The four companies are true patriots that are changing our recipients lives through education.”

Two Generations of Ram Performance

The 2027 Ram 1500 Rumble Bee SRT will be the first retail-production model built and will receive custom modifications from Ram’s design and SRT Direct Connection teams. The standard Rumble Bee SRT uses a supercharged 6.2-liter Hellcat HEMI V8 rated at 777 horsepower and 680 lb.-ft. of torque, with a stated 0 to 60 mph time of 3.4 seconds.

The auction truck is planned to receive a Direct Connection 3.0-liter supercharger upgrade capable of more than 900 horsepower, a Magnaflow stainless steel cat-back exhaust, a hand-painted Molten Red Pearl-Coat and Diamond Black Crystal Pearl-Coat finish, 22-inch satin black wheels, and a custom center-console badge authenticating the one-of-one build.

The 2005 Ram 1500 SRT-10 was customized by RealTruck and built by ProMotorsports in collaboration with Mark Trostle, vice president of Ram, SRT and Mopar Design. Powered by an 8.3-liter, 500-horsepower V10 originally used in the Dodge Viper, the truck carries yellow and black two-tone paint, Viper-inspired bedside graphics, Alea black leather seats with yellow accents, RealTruck PowerStep running boards, a RealTruck Pro X15 soft roll-up tonneau cover, and Husky Liners protection products.

Tim Kuniskis, Head of American Brands, SRT Performance and North America Marketing at Stellantis, said:

“At Ram, SRT and Direct Connection, we are honored to support the men and women who protect and serve our communities. The opportunity to support these great causes while bringing together two of the most exciting trucks in Ram history is an honor. The 2027 Ram 1500 Rumble Bee SRT represents where we're headed, while the Viper-powered Ram SRT-10 represents where we've been. Together, they celebrate American performance, American ingenuity and the resilient spirit that has carried this country through every challenge.”

RealTruck’s Custom Contribution

The winning bidder will also receive a VIP UFC Experience for a future event of their choice. The 2005 SRT-10 pairs RealTruck components with Ram’s performance heritage and the broader charitable sale.

Lee Riser, Vice President of Marketing at RealTruck Inc., said:

“Every build tells a story. This one tells three. It's a 2005 truck, the same year UFC's Ultimate Fighter launched under Dana White and this SRT-10 became the inspiration for the new Rumble Bee it's paired with. We took RealTruck's product lineup, Ram's performance DNA, and UFC's massive platform, and pointed it all at something bigger: raising real money for Folds of Honor and the UFC Foundation through Barrett-Jackson's stage. This is how you build a legacy piece with a purpose and we're excited to have this heavyweight added to our collaboration lineup.”

Auction Broadcast and Bidding

The Sept. 10 through 12 Las Vegas Auction will be broadcast live on History and FYI, Barrett-Jackson.com and Barrett-Jackson’s YouTube channel. Prospective buyers can review bidder registration information through Barrett-Jackson.