Best Small Businesses in New York City
Find New York City small businesses named by Thrillist, plus business types, revenue ranges, and city support programs.

The best small businesses in New York City include local stores selected by Thrillist, such as Bronx Native, Casa Magazines, Wing on Wo & Co., Savino’s Quality Pasta, and Cleo’s Yarn Shop. The right choice depends on whether the shopper wants apparel, print, porcelain, food, yarn, records, or alcohol free drinks.
| Business or type | Facts |
|---|---|
| Bronx Native | Apparel and accessories business established in 2015 |
| Casa Magazines | Mohammed Ahmed has operated it since 1994 |
| Wing on Wo & Co. | Family store on Mott Street since the 1890s |
| Savino’s Quality Pasta | Pasta class costs $70 per guest |
| Cleo’s Yarn Shop | Opened in New York in 2022 |
| Spirited Away | Carries more than 100 beverage brands |
| Social media management | $1,500 to $3,000 per client each month |
| Bookkeeping and accounting | $500 to $1,500 per client each month |
Stores Named by Thrillist
Thrillist published its selection of 25 local shopping businesses on Nov 20, 2023. The list covers businesses across the five boroughs, including stores for clothing, magazines, food, music, crafts, and drinks.
Thrillist says siblings Amaurys and Roselyn Grullon created Bronx Native in 2015. Its merchandise includes shirts, hats, hoodies, and glassware.
According to Thrillist, Casa Magazines sells established magazines, international zines, and other printed material. The source describes Wing on Wo & Co. as a Chinatown porcelain retailer with a family history reaching the 1890s.
Food, Drinks, and Creative Shops
Thrillist lists Savino’s Quality Pasta as a Brooklyn pasta business operated by Cono Savino with Frank and Josephine. Its fresh pasta includes angel hair, fusilli, fettuccini, and cavatelli.
Thrillist says Spirited Away sells nonalcoholic spirits, wine, canned mocktails, and beer. Cleo’s Yarn Shop sells yarn and offers classes in knitting, crochet, and weaving, along with individual instruction.
Deep Cuts Record Store in Ridgewood carries both preowned and new vinyl, plus cassettes, according to Thrillist. Its stock includes salsa, reggaeton, Latin pop, and classic rock.
Business Types With Reported Revenue Ranges
PlanArmory lists business ideas rather than ranking operating companies. It says local social media management can earn monthly client fees from $1,500 to $3,000, and five clients can produce $7,500 to $15,000 monthly.
PlanArmory reports monthly fees of $2,000 to $5,000 for local SEO and content marketing agencies. It lists business consulting at $150 to $300 per hour and bookkeeping or accounting services at $500 to $1,500 per client each month.
City Support for Small Businesses
The NYC Department of Small Business Services says its NYC Business Solutions Centers provide free help to start, run, and expand a small business. The agency also describes NYC Business Express Service Team as a single contact point for opening or operating a business.
The NYC Department of Small Business Services lists Shop Your City as a way to support neighborhood businesses. Its APEX Accelerator provides guidance for competing for City, State, and Federal contracts.


